A site that promotes interior design as a subject and inspires better interiors.

“IA should be a voice for all those working in interiors, the site should share and disseminate knowledge, be learning and educational while being inclusive and welcoming.”
Kristin Östberg, founder of the site

“My approach is that the content, the story, should always be the focus and speak for itself. As a writer and editor, I see myself only as the one who chisels out the core and the angle, and creates curiosity and interest through communication in timely and relevant channels. “
Sofia Hermansson, Editor

Indicum Lab
As a questioning teenager, we want Indicum Lab to provide space for creative and artistic exploration.
Indicum Lab – our more experimental projects and interests, with 100% space for creative and artistic exploration